Condor Airlines, the Thomas Cook company, is now giving its German passengers a one kilo allowance extra for their reading materials. This is a great idea. It means the passengers can take along a few hefty books and not have them count as part of their luggage allowance. All passengers have to do is buy a book from a bookshop in the scheme and get their sticker.
I think ALL airlines should adopt such as scheme. I recently travelled Wizz Air and used the Priority Booking system in order to take my laptop on-board as an extra item. In addition, I noted I could also take some reading materials. This is great. Wizz Air are as bad as Ryan Air used to be in weighing and measuring wheelie suitcases, so the fact that you can carry a book or newspaper as an extra can only be a good thing.
Budget Airlines and booksellers should get together to promote such as scheme. I think holidays are a great time to catch up on reading especially as passengers spend a lot of time hanging around airports and sitting in planes. If passengers take printed books they do not necessarily have to bring them back. A bit like bookcrossing this could encourage sharing and reading – passengers could leave their finished books in airport lounges, cafes, hotels etc. What a great boost to reading.
Image source: https://www.condor.com/de/entdecken/aktionen-specials/buch-an-bord-aktion.jsp